How to get started?
What are some of the options out there?
We’ve seen customers who want 5 updates daily and some who don’t want more than 2 a week because they are afraid of spamming someone. So, what is the right number of updates? Both! It really depends on a couple of different variables such as client comfort level, your audience, amount of content at hand and what the statistics say. So let’s look at each of these.
Client Comfort (The Gold Rule)
Social unto others as you have them Social unto you. While you might just be getting involved with social media, some of your audience may be Rockstars. They are used to getting their information this way and if you only post once or twice a week, you may not grab their attention. Remember, social media is linear and a single post may move down someone’s timeline quickly.
Then there are others who may not want to see your service updates every 3 hours on their timeline. That’s why it’s important to create a business area if the social service has one. Then you’re not invading someone’s personal timeline. You’d have to ask them to become a Fan, Follower or Connect to see your updates. By doing so, they understand they will get updates about your business.
Your Audience
If your audience is built on your family and friends, then you may not gain much traction. After all, how much business has Uncle Johnny given you over the years. It’s best to build your business network on business minded people. They will be open to hearing what you have to say. We can help you build that list, but understand that it takes time.
Your Content
So, now that you have your accounts setup and your audience listening, what are you going to tell them? Where does the content come from? Your content could come from your website? (If you don’t think your website has anything to say, please visit our Web Design / Development area to start that conversation) Your information could come from new content developed or maybe even 3rd party resource. The point is, you have to have something to say. We can help you outline, categorize and develop that content for you Social Campaign.
Your Statistics
You start off with 2 updates a week and your stats start to show visits. So you naturally think, if I double the number of my updates, I’ll double the traffic. So, you start to increase the number of times you update your social media networks, only to find your traffic falling. Why? See the Golden Rule above. If your audience is responding at 2 updates per week and falling at 4 updates a week, then they are telling you they prefer to hear from you twice a week. It could also be an indication that your updates need to be revisited compared to the stats.
One of the areas we provide service is with statistic analysis. Understanding what the visits are saying and how they can help us craft future updates.
One thing we can’t stress enough is, Social Media is more about brand awareness and less about Sales Generation. While building brand awareness leads to sales, this is more about educating your clients about your services. Communicating with them about what you have to offer.
Contact us today to start your Social Media Campaign the right way.
This weeks broadcast is about “How To Start A Creative Project”.
Here’s a few touch points:
- The Empty Hand
- What is a SOW?
- Is that needed?
- How much is to much?