November 4th, 2009
In today’s time, small businesses should include social media into their marketing strategies. In order not to be lagged behind in these social trends, businesses should invest in a low cost marketing channel. Social medias have its value and is relevant to the customers of today.
Customers are using social networks and expect businesses to use it too. If Americans are spending most of their time social networking, shouldn’t companies want to be a part of that world as well. Customers believe that companies should incorporate social networking into their regular marketing strategies.
Back in time, most businesses didn’t have a website to promote their product or service. Now, the majority of businesses have at least a basic web presence. The website is considered to be part of their standard business. So, it will become with social marketing. Social marketing will be a part of the standard way to do business.
Social marketing doesn’t require lots of time. If the company implements the social networking as a part of its marketing strategy, social marketing can be an easy marketing activity to achieve on a daily basis. By integrating the company’s website and social networks, time spent on social networking can be minimize.
By using social marketing, the company is able to reach thousands of viewers daily. Your business is not just waiting to be found by its website. Now your company can promote your business through other social networks, which brings awareness to your target audience.
With the use of social networking, businesses are able to connect and communicate with its customers and potential customers. It improves the company’s web visibility and increases search engine rankings.
Now is the time to incorporate social networks into your marketing plan. This will not only enhance your online presence, but reach new prospects and meet your current customers’ expectations.
Contact Studio490 today to discuss your social marketing strategies.
TJ and Dana Todd
Studio490
Tags: marketing, online presence, social networks
Posted in Internet Marketing | 1 Comment »
August 4th, 2009
If you have a business, you need a website. It doesn’t matter the size of your corporation, small or large, a website presents a presence of your company in the internet world. You are losing business because other companies do have a website that is promoting or selling their products/services. The purpose of having a website is so that anyone who may be interested in your products/services may find you quickly and easily and to learn more about your business.
With that being said, it isn’t enough just to have a website. You will be given only one chance to make that first impression and it best be a good one. With a well designed website, you can compete with other companies regardless of their size. You must have a professional looking website so that your potential customers will want to purchase from you. If your site looks like it was designed by a 13 year old with no experience, your chance of making that first impression a good one is lost. Customers come to the web world seeking information about product before purchasing anything. Make sure they find you on the web.
Other reasons you must have a website:
You are open for business 24/7. Customers can contact you via your website at any time during the day/night. This, in turn, increases your business’ revenues through the website. Your customers will increase in volume as well.
You can reach customers from all over the globe. You are not confined to just local businesses. Your products/services can be offered to anyone who interested in your products/services in the global market.
Having a website is an inexpensive way to advertise your business. A website offers good value to money spent. And you can launch promotions easily and costs less than the traditional methods of advertising.
As you can see, there are lots of pros for having a website. The most important reason being making your presence known in the web world!
Next up: Your website and SEO (Search Engine Optimization)
Tj and Dana Todd
Studio490
Tags: advertising, global, promotions, website
Posted in Web Design & Development | 1 Comment »
July 23rd, 2009
Reasons why to choose outsourcing your projects rather than hiring a full-time employee
1. Utilization of Resources
A good alternative to adding a new department or creating a costly task force to complete a specific function is outsourcing. Some tasks may take up an inordinate amount of an employee’s time. By outsourcing, companies can free up their employee’s time which would allow them to do the important day to day function in a timely manner. This increases overall efficiency and improves employee morale.
2. Reduces Operating Cost
Companies that try to do everything themselves may incur very high research, development and marketing expenses. Keeping an employee trained and up to date with within certain fields can be costly too. Outsourcing the secondary functions to experts whose only function is one particular task can be much less expensive in the long run. Additional costs, such as SS tax, WC benefits and health insurance, are all part of hiring a full time employee. A company will not incur these cost with outsourcing to experts.
3. Access to Experts and Specialists
Outsourcing firms are comprised of highly trained and very experienced specialists who know how to handle all aspects of that particular project. For difficult tasks, this allows for many companies to manage those complex projects. The employees will have more time to do their aspects of their job which would increase productivity and customer service. By outsourcing these projects, the company will not be confined to their geographic location. The company will have access to even a greater pool of experts by outsourcing through North America. (We are not talking about outsourcing outside of our borders. We want to keep the jobs within the USA.)
4. Improve Customer Service
When an employee is bogged down with lots of tasks to complete, he/she is less capable of providing excellent customer service. Outsourcing permits a company to redirect its resources from non-core activities toward activities that serve the customer. The level of customer service will increase because time and resources are being focused on that area.
5. Improve Efficiency
Cost, quality, service and speed are critical measures that a company must aim for in improvements. This need to increase efficiency directly conflicts with the need to invest in the primary focus of the business. By freeing up time and resources, the company is able to concentrate on making money and growing the business.
Tags: Design, freelance, full-time, outsourcing, telecommute, web
Posted in General | 2 Comments »
