Plan, Produce, and Promote
Jun0
Plan:
Each plan starts with gathering ideas about your audience, brand, and specific goals or needs. We will study and research your business as well as your competitors to gather relevant information to plan the most effective solution.
Produce:
The content of your website or marketing tools tells others about who you are in relation to your philosophies, aspirations, and benefits of using your services. Content is the voice of your company. It will be used to inform, persuade, and entertain your audience. You will want to perform in the most effective way your medium will allow. We will craft the building blocks to help you with future conversations with your customers. Not only is the voice of content critical, so is the placement of the content. You want your target audience to be able to find you in today’s Google or Yahoo search engines. One powerful step in the process is placing targeted keywords and meta tags in your website, this will allow the customers to find you before your competition.
The design of your website will define the success of the message you are trying to communicate to your audience. As you build your Brand Equity, you will have a stronger presence in the market and to your target audience. We will work with you to discover how to communicate your message through designing and branding your identity.
Promote:
This step of the process is the most overlooked part of the development process. After your project is designed, we must create a connection between you and your target audience. We will work on creating and delivering your project through custom email campaigns, press releases, blogs, social media, and etc. By promoting your product/service, you are creating relationships with your audience and their desire for your product or service.
TJ and Dana Todd
Studio490
Flash vs html
Jun0
You’ve just been to 3 new websites that look more like a video game than a website. The talking avatars and Myst like pages are still dancing in your head like Christmas morning sugar plums. You sit back in your chair and say to yourself, I need a site like that. I want something that wows someone when they visit my site. I’ll get the next Webby for sure.
You contact a design studio (such as Studio490) and they rain on your parade by telling you that an all Flash site is all but invisible to Search Engines.
You may ask yourself, then why do I see so many sites with all the crazy movement, voice overs, transitions and more?
The Answer….
They usually belong to an established company which really does not need to worry about being Found. It’s more about reinforcing their brand with a cool site. Here is a test, what is the name of the shoe company that has a tag line of “Just Do it”? Can you find their site without having to use Google?
When you don’t have to worry about your audience discovering nike.com, you can focus on different brand angles.
I believe a combination of Flash and html is the best of both worlds. The flash sets a tone to the site, but the html provides you a platform to stay “Findable” on the search engines.
Your objective should be to educate your soon to be clients on your products/services and entertain them enough to have them remember you.
Let Studio490 take you to the next level of web development.
Tj and Dana Todd
Studio490
