In today’s time, small businesses should include social media into their marketing strategies. In order not to be lagged behind in these social trends, businesses should invest in a low cost marketing channel. Social medias have its value and is relevant to the customers of today.
Customers are using social networks and expect businesses to use it too. If Americans are spending most of their time social networking, shouldn’t companies want to be a part of that world as well. Customers believe that companies should incorporate social networking into their regular marketing strategies.
Back in time, most businesses didn’t have a website to promote their product or service. Now, the majority of businesses have at least a basic web presence. The website is considered to be part of their standard business. So, it will become with social marketing. Social marketing will be a part of the standard way to do business.
Social marketing doesn’t require lots of time. If the company implements the social networking as a part of its marketing strategy, social marketing can be an easy marketing activity to achieve on a daily basis. By integrating the company’s website and social networks, time spent on social networking can be minimize.
By using social marketing, the company is able to reach thousands of viewers daily. Your business is not just waiting to be found by its website. Now your company can promote your business through other social networks, which brings awareness to your target audience.
With the use of social networking, businesses are able to connect and communicate with its customers and potential customers. It improves the company’s web visibility and increases search engine rankings.
Now is the time to incorporate social networks into your marketing plan. This will not only enhance your online presence, but reach new prospects and meet your current customers’ expectations.
Contact Studio490 today to discuss your social marketing strategies.
TJ and Dana Todd
Studio490
Many companies aspire to see their site listed on the first page “above the fold” on Google, Yahoo or MSN. Some of you maybe saying, so how can I get there? Well, you can, but know that those companies you see there now, didn’t get there overnight and didn’t get there cheaply.
.
There are ways to get to the top of search engines and here are 2:
.
Organic SEO: in which you constantly work on your site content, link exchange, keyword research, meta tags, title wording, networking, blog support (see Studio490.com), online marketing, promotions, email blasts, direct mail, web banners and more.
.
Buy your way to the top by Pay-Per-Click: you pay to be listed above the fold when someone enters a certain keyword.
.
As a reference, the term “DSL” was selling for 3.05 in 2005 and is now up to 6.24. So if you were the highest bidder for “DSL“; every 100 people that clicked on your link would cost you 624.00. As you can see it wouldn’t take much to blow your budget out of the water if you were going after a popular keyword.
.
** Quote **
Successful SEO Needs Effort, Not Quick Fixes
By: Mark Nenadic
.
If you want to be successful with search engine optimization, you need to commit yourself to achieving long-term results. This does take patience, but is necessary if you want to come out on top. The following tips can help bring you closer to your high ranking goal:
.
Tip 1: Conduct thorough research for keyword phrases- Use effective keyword programs such as Keyword Discovery or Word Tracker. The paid programs of their software will help you generate the best keyword phrases for your business.
.
Tip 2: Valuable web content- Don’t create a website that is overrun by graphics. SEO spiders will crawl right over these graphics and by pass you. Your website needs a reasonable amount of web content that is pumped full of valuable information. It needs to be clear and concise. And it should also convey your website’s message, which needs to include the keywords you’ve selected to rank high.
.
Tip 3: Relevancy- Ensure that all of your link anchor texts and title tags are relevant to one another, as well as to the web content that is presented on your site.
.
Tip 4: Patience is a virtue- It will take almost a year, or even longer, before you begin to see any traffic from the natural results of search engines. Try not to let this get you down. Take this time to continue to improve your site and give the competition a run for their money. Eventually, your persistence, patience and positive thinking will pay off.
.
** End Quote **
.
While not having a website at all is still worse than not doing any SEO (search engine optimization), it’s not by much. If you plan on not doing any SEO to your site after launch or in production, keep your site lean with good content until you can afford to do some.
.
Tj & Dana Todd
Studio490.
Ok, now that I have your attention, let me try to untangle the world of SEO in 3 words… It Takes Time! If the didn’t then everyone would be #1 on Google. Coke is well known because it floods the market with it’s brand via every possible channel there is. It’s not just one ad on TV. The same holds true for SEO, it’s not one thing you can do to your web site that gets a better page ranking, it’s all the things you do.
.
We understand that you want to get to the top as fast as possible. It’s our job to get you there without costing you an arm and a leg to get there. Any good SEO developer would or should tell you that it takes time. Due to all the variables that are taken into consideration, it’s impossible to shoot to the top without a large investment. We perfer to start with Organic SEO and then extend from there. Just like you, we like to see progress on our efforts and ROI on your investments.
.
We build in our Level I SEO (Search Engine Optimization) on all of our Web Development projects. We feel it doesn’t benefit our clients to design and produce a web solution without the basic level of SEO practices built into the project. Our web development process consists of 3 P’s – Plan, Produce & Promote. Take out any one of those and you have a incomplete web site.
.
Contact us today to start your complete online solution.
.
Tj & Dana Todd
Studio490
