To be valued by the search engines, inbound links must be from relevant web sites. Search engines give social sites like Facebook, Twitter, and LinkIn great value. These sites are highly visible to search engines and are constantly taking updates from users.

Creating visibility for your business and your brand is really the key when using social media for building links. Brand recognition leads to your inbound links coming from bloggers, colleagues, customers, and other people who are exposed to your links that find your links useful and then share with their own contacts.

Many businesses are starting to use social media as a way to promote their business, reach their customers and find new customers. By increasing those inbound links, you will improve your visibility in search engines which will increase your business.

Contact us today to see how we can help improve your company’s visibility in the search engine world!

Tj and Dana Todd

Studio490

Each plan starts with gathering ideas about your audience, brand, and specific goals or needs. We will study and research your business as well as your competitors to gather relevant information to plan the most effective solution.

Produce:

The content of your website or marketing tools tells others about who you are in relation to your philosophies, aspirations, and benefits of using your services. Content is the voice of your company. It will be used to inform, persuade, and entertain your audience. You will want to perform in the most effective way your medium will allow. We will craft the building blocks to help you with future conversations with your customers. Not only is the voice of content critical, so is the placement of the content. You want your target audience to be able to find you in today’s Google or Yahoo search engines. One powerful step in the process is placing targeted keywords and meta tags in your website, this will allow the customers to find you before your competition.

The design of your website will define the success of the message you are trying to communicate to your audience. As you build your Brand Equity, you will have a stronger presence in the market and to your target audience. We will work with you to discover how to communicate your message through designing and branding your identity.

Promote:

This step of the process is the most overlooked part of the development process. After your project is designed, we must create a connection between you and your target audience. We will work on creating and delivering your project through custom email campaigns, press releases, blogs, social media, and etc. By promoting your product/service, you are creating relationships with your audience and their desire for your product or service.

TJ and Dana Todd

Studio490

There are ways to get to the top of search engines and here are 2:

Organic SEO: in which you constantly work on your site content, link exchange, keyword research, meta tags, title wording, networking, blog support (see Studio490.com), online marketing, promotions, email blasts, direct mail, web banners and more.

Buy your way to the top by Pay-Per-Click: you pay to be listed above the fold when someone enters a certain keyword.

.As a reference, the term “DSL” was selling for 3.05 in 2005 and is now up to 6.24. So if you were the highest bidder for “DSL“; every 100 people that clicked on your link would cost you 624.00. As you can see it wouldn’t take much to blow your budget out of the water if you were going after a popular keyword.

** Quote **

Successful SEO Needs Effort, Not Quick Fixes
By: Mark Nenadic

If you want to be successful with search engine optimization, you need to commit yourself to achieving long-term results. This does take patience, but is necessary if you want to come out on top. The following tips can help bring you closer to your high ranking goal:

• Tip 1: Conduct thorough research for keyword phrases- Use effective keyword programs such as Keyword Discovery or Word Tracker. The paid programs of their software will help you generate the best keyword phrases for your business.
• Tip 2: Valuable web content- Don’t create a website that is overrun by graphics. SEO spiders will crawl right over these graphics and by pass you. Your website needs a reasonable amount of web content that is pumped full of valuable information. It needs to be clear and concise. And it should also convey your website’s message, which needs to include the keywords you’ve selected to rank high.
• Tip 3: Relevancy-  Ensure that all of your link anchor texts and title tags are relevant to one another, as well as to the web content that is presented on your site.
• Tip 4: Patience is a virtue- It will take almost a year, or even longer, before you begin to see any traffic from the natural results of search engines. Try not to let this get you down. Take this time to continue to improve your site and give the competition a run for their money. Eventually, your persistence, patience and positive thinking will pay off.

** End Quote **

While not having a website at all is still worse than not doing any SEO (search engine optimization), it’s not by much. If you plan on not doing any SEO to your site after launch or in production, keep your site lean with good content until you can afford to do some.

Contact us today!

Tj & Dana Todd
Studio490.

We understand that you want to get to the top as fast as possible. It’s our job to get you there without costing you an arm and a leg to get there. Any good SEO developer would or should tell you that it takes time. Due to all the variables that are taken into consideration, it’s impossible to shoot to the top without a large investment. We perfer to start with Organic SEO and then extend from there. Just like you, we like to see progress on our efforts and ROI on your investments.

We build in our Level I SEO (Search Engine Optimization) on all of our Web Development projects. We feel it doesn’t benefit our clients to design and produce a web solution without the basic level of SEO practices built into the project. Our web development process consists of 3 P’s – Plan, Produce & Promote. Take out any one of those and you have a incomplete web site.

Contact us today! to start your complete online solution.

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Tj & Dana Todd
Studio490

Congratulations!

Welcome to the World Wide Web.

Now we can get down to business. Getting your website launched is the first step to the many steps it’s going to take to have an effective online presence.

Launching your website could have been a very long and expensive process for you, but know one thing, you are not done. Have you planned on Tracking your site? Promotion it? Search Engine Optimization? Developing a Blog component? Social Media Campaign? Updates?

As you can see, while you may have taken the most important step in the process, it is but the first one. As the old saying goes, How do you eat an Elephant? The answer, one bite at a time.

Studio490 can help you with the entire web development process. From Website design and deployment to web marketing, SEO, Social Media Development and more.

Contact Us Today! to find out what steps you need to take to make your website become the online tool it was meant to be.

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Tj & Dana Todd
Studio490 Creative Services