OUTSOURCING VS. FULL-TIME EMPLOYEE
Jul3
Reasons why to choose outsourcing your projects rather than hiring a full-time employee
1. Utilization of Resources
A good alternative to adding a new department or creating a costly task force to complete a specific function is outsourcing. Some tasks may take up an inordinate amount of an employee’s time. By outsourcing, companies can free up their employee’s time which would allow them to do the important day to day function in a timely manner. This increases overall efficiency and improves employee morale.
2. Reduces Operating Cost
Companies that try to do everything themselves may incur very high research, development and marketing expenses. Keeping an employee trained and up to date with within certain fields can be costly too. Outsourcing the secondary functions to experts whose only function is one particular task can be much less expensive in the long run. Additional costs, such as SS tax, WC benefits and health insurance, are all part of hiring a full time employee. A company will not incur these cost with outsourcing to experts.
3. Access to Experts and Specialists
Outsourcing firms are comprised of highly trained and very experienced specialists who know how to handle all aspects of that particular project. For difficult tasks, this allows for many companies to manage those complex projects. The employees will have more time to do their aspects of their job which would increase productivity and customer service. By outsourcing these projects, the company will not be confined to their geographic location. The company will have access to even a greater pool of experts by outsourcing through North America. (We are not talking about outsourcing outside of our borders. We want to keep the jobs within the USA.)
4. Improve Customer Service
When an employee is bogged down with lots of tasks to complete, he/she is less capable of providing excellent customer service. Outsourcing permits a company to redirect its resources from non-core activities toward activities that serve the customer. The level of customer service will increase because time and resources are being focused on that area.
5. Improve Efficiency
Cost, quality, service and speed are critical measures that a company must aim for in improvements. This need to increase efficiency directly conflicts with the need to invest in the primary focus of the business. By freeing up time and resources, the company is able to concentrate on making money and growing the business.
Successful Case Study
Jul0
Problem
Calvary Baptist Church contacted us to help them develop their church brand and web site presence. They were currently under contract with another vendor that failed to provide a redesigned website and logo. The chosen vendor had received a portion of the payment upfront to begin the project. After 5 months of dealing with broken promises and undelivered products, they had had enough.
Challenge
They approached Studio490 and explained their situation in extreme detail. We came to understand that their trust in vendors had been broken on top of not getting what they paid for. Our challenge was to discuss what we could do for them, how we were going to do it, how long it would take and how much it would cost.
Solution
We explained that we do ministry work for 50% off our market rate and that would help offset some of the expense that they had incurred with the previous vendor. After several meetings discussing their goals and objectives, we gained their trust and commitment to proceed.
We branded a new logo for their marketing materials along with redesigning their web site. The part that impressed them the most was the quality and speed of work for the price quoted. We provided them with several logo variations within 1 business week of their commitment. Once we established ourselves, we then proceeded with providing them a wonderful online solution that took less then 8 weeks to complete. The web solution we provided costs less then 54% of the previous vendor.
We felt that we had proven that good creative resources still exist out there and that we are indeed one of them.
Tj and Dana Todd
Plan, Produce, and Promote
Jun0
Plan:
Each plan starts with gathering ideas about your audience, brand, and specific goals or needs. We will study and research your business as well as your competitors to gather relevant information to plan the most effective solution.
Produce:
The content of your website or marketing tools tells others about who you are in relation to your philosophies, aspirations, and benefits of using your services. Content is the voice of your company. It will be used to inform, persuade, and entertain your audience. You will want to perform in the most effective way your medium will allow. We will craft the building blocks to help you with future conversations with your customers. Not only is the voice of content critical, so is the placement of the content. You want your target audience to be able to find you in today’s Google or Yahoo search engines. One powerful step in the process is placing targeted keywords and meta tags in your website, this will allow the customers to find you before your competition.
The design of your website will define the success of the message you are trying to communicate to your audience. As you build your Brand Equity, you will have a stronger presence in the market and to your target audience. We will work with you to discover how to communicate your message through designing and branding your identity.
Promote:
This step of the process is the most overlooked part of the development process. After your project is designed, we must create a connection between you and your target audience. We will work on creating and delivering your project through custom email campaigns, press releases, blogs, social media, and etc. By promoting your product/service, you are creating relationships with your audience and their desire for your product or service.
TJ and Dana Todd
Studio490
