Studio490: Creative Services

Problem
Calvary Baptist Church contacted us to help them develop their church brand and web site presence. They were currently under contract with another vendor that failed to provide a redesigned website and logo. The chosen vendor had received a portion of the payment upfront to begin the project. After 5 months of dealing with broken promises and undelivered products, they had had enough.

Challenge
They approached Studio490 and explained their situation in extreme detail. We came to understand that their trust in vendors had been broken on top of not getting what they paid for. Our challenge was to discuss what we could do for them, how we were going to do it, how long it would take and how much it would cost.

Solution
We explained that we do ministry work for 50% off our market rate and that would help offset some of the expense that they had incurred with the previous vendor. After several meetings discussing their goals and objectives, we gained their trust and commitment to proceed.

We branded a new logo for their marketing materials along with redesigning their web site. The part that impressed them the most was the quality and speed of work for the price quoted. We provided them with several logo variations within 1 business week of their commitment. Once we established ourselves, we then proceeded with providing them a wonderful online solution that took less then 8 weeks to complete. The web solution we provided costs less then 54% of the previous vendor.

We felt that we had proven that good creative resources still exist out there and that we are indeed one of them.

Tj and Dana Todd

Plan:

Each plan starts with gathering ideas about your audience, brand, and specific goals or needs. We will study and research your business as well as your competitors to gather relevant information to plan the most effective solution.

Produce:

The content of your website or marketing tools tells others about who you are in relation to your philosophies, aspirations, and benefits of using your services. Content is the voice of your company. It will be used to inform, persuade, and entertain your audience. You will want to perform in the most effective way your medium will allow. We will craft the building blocks to help you with future conversations with your customers. Not only is the voice of content critical, so is the placement of the content. You want your target audience to be able to find you in today’s Google or Yahoo search engines. One powerful step in the process is placing targeted keywords and meta tags in your website, this will allow the customers to find you before your competition.

The design of your website will define the success of the message you are trying to communicate to your audience. As you build your Brand Equity, you will have a stronger presence in the market and to your target audience. We will work with you to discover how to communicate your message through designing and branding your identity.

Promote:

This step of the process is the most overlooked part of the development process. After your project is designed, we must create a connection between you and your target audience. We will work on creating and delivering your project through custom email campaigns, press releases, blogs, social media, and etc. By promoting your product/service, you are creating relationships with your audience and their desire for your product or service.

TJ and Dana Todd

Studio490