Customers are using social networks and expect businesses to use it too. If Americans are spending most of their time social networking, shouldn’t companies want to be a part of that world as well. Customers believe that companies should incorporate social networking into their regular marketing strategies.

Back in time, most businesses didn’t have a website to promote their product or service. Now, the majority of businesses have at least a basic web presence. The website is considered to be part of their standard business. So, it will become with social marketing. Social marketing will be a part of the standard way to do business.

Social marketing doesn’t require lots of time. If the company implements the social networking as a part of its marketing strategy, social marketing can be an easy marketing activity to achieve on a daily basis. By integrating the company’s website and social networks, time spent on social networking can be minimize.

By using social marketing,  the company is able to reach thousands of viewers daily. Your business is not just waiting to be found by its website. Now your company can promote your business through other social networks, which brings awareness to your target audience.

With the use of social networking, businesses are able to connect and communicate with its customers and potential customers. It improves the company’s web visibility and increases search engine rankings.

Now is the time to incorporate social networks into your marketing plan. This will not only enhance your online presence, but reach new prospects and meet your current customers’ expectations.

Contact Studio490 today to discuss your social marketing strategies.

TJ and Dana Todd

Studio490

While working with a company some years ago and listening to their situation, I suggested developing a Corporate Blog. After meeting with management about the concept, I was told to shelve it until next year. I looked at him and asked him “why?” After pausing for about 10 seconds to choose his best excuse, he said, “We need to take baby steps.”

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I responded, “With all due respect, you’re a technology company with a website that was developed as a student project, you have no cohesive marketing materials in place to compensate, you don’t write press releases, don’t advertise…. what are you waiting for?” He simply said “No”.

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I went through my ideas and pitched it along with a Marketing Plan for the upcoming year (some 2 months later). I mentioned that I wanted to start a Corporate Blog for them and tried to educate them as to why I felt this was a great idea. Time passed and I proceeded to make plans as to how I wanted to architect this new Marketing Tool.
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Another project came up and I felt this would be the ideal situation to implement the blog. I sent out emails describing how I would use the blog and why it would be such a great product for their customers. I thought I was gaining ground on this, until one day one of their Directors said, “Tj, what is a blog?” I learned a valuable lesson that day about communication.

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• Tell them
• Tell them what you told them
• Tell them again

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It was then, I realized that they were not unwilling to commit to this idea due to a lack of potential or investment, but unwilling to commit due to a lack of understanding. It took me over 3 months of talking about the concept to get someone to say, “I really don’t know what that is.”

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Have we really come to a place in our culture where we are afraid to ask for more information due to public image?

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So, I sat down with the Director and explained what a blog was. During the process, he asked questions about the software and then gave me the buy-in. I think this was the same thing that happened when websites first came into existence. Some were like, “oh god I don’t know what that person is talking about”, but I don’t want to sound out of touch so I’ll just say, “well, I don’t know if that is the right fit for us at this moment. Let’s put it on the side and consider it next quarter.” Now look at how many companies have websites.

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To all of you out there that want to ask the question but don’t want to seem less knowledgeable than someone else, ask it anyway. Learn something today that will benefit yourself tomorrow.

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Tj & Dana Todd
Studio490