Studio490: Creative Services

Many companies aspire to see their site listed on the first page “above the fold” on Google, Yahoo or MSN. Some of you maybe saying, so how can I get there? Well, you can, but know that those companies you see there now, didn’t get there overnight and didn’t get there cheaply.

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There are ways to get to the top of search engines and here are 2:

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Organic SEO: in which you constantly work on your site content, link exchange, keyword research, meta tags, title wording, networking, blog support (see Studio490.com), online marketing, promotions, email blasts, direct mail, web banners and more.

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Buy your way to the top by Pay-Per-Click: you pay to be listed above the fold when someone enters a certain keyword.

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As a reference, the term “DSL” was selling for 3.05 in 2005 and is now up to 6.24. So if you were the highest bidder for “DSL“; every 100 people that clicked on your link would cost you 624.00. As you can see it wouldn’t take much to blow your budget out of the water if you were going after a popular keyword.

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** Quote **

Successful SEO Needs Effort, Not Quick Fixes
By: Mark Nenadic

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If you want to be successful with search engine optimization, you need to commit yourself to achieving long-term results. This does take patience, but is necessary if you want to come out on top. The following tips can help bring you closer to your high ranking goal:

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Tip 1: Conduct thorough research for keyword phrases- Use effective keyword programs such as Keyword Discovery or Word Tracker. The paid programs of their software will help you generate the best keyword phrases for your business.

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Tip 2: Valuable web content- Don’t create a website that is overrun by graphics. SEO spiders will crawl right over these graphics and by pass you. Your website needs a reasonable amount of web content that is pumped full of valuable information. It needs to be clear and concise. And it should also convey your website’s message, which needs to include the keywords you’ve selected to rank high.

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Tip 3: Relevancy-  Ensure that all of your link anchor texts and title tags are relevant to one another, as well as to the web content that is presented on your site.

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Tip 4: Patience is a virtue- It will take almost a year, or even longer, before you begin to see any traffic from the natural results of search engines. Try not to let this get you down. Take this time to continue to improve your site and give the competition a run for their money. Eventually, your persistence, patience and positive thinking will pay off.

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** End Quote **

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While not having a website at all is still worse than not doing any SEO (search engine optimization), it’s not by much. If you plan on not doing any SEO to your site after launch or in production, keep your site lean with good content until you can afford to do some.

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Tj & Dana Todd
Studio490.

Ok, now that I have your attention, let me try to untangle the world of SEO in 3 words… It Takes Time! If the didn’t then everyone would be #1 on Google. Coke is well known because it floods the market with it’s brand via every possible channel there is. It’s not just one ad on TV. The same holds true for SEO, it’s not one thing you can do to your web site that gets a better page ranking, it’s all the things you do.

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We understand that you want to get to the top as fast as possible. It’s our job to get you there without costing you an arm and a leg to get there. Any good SEO developer would or should tell you that it takes time. Due to all the variables that are taken into consideration, it’s impossible to shoot to the top without a large investment. We perfer to start with Organic SEO and then extend from there. Just like you, we like to see progress on our efforts and ROI on your investments.

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We build in our Level I SEO (Search Engine Optimization) on all of our Web Development projects. We feel it doesn’t benefit our clients to design and produce a web solution without the basic level of SEO practices built into the project. Our web development process consists of 3 P’s – Plan, Produce & Promote. Take out any one of those and you have a incomplete web site.

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Contact us today to start your complete online solution.

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Tj & Dana Todd
Studio490

So you have a web site?

Congratulations!

Welcome to the World Wide Web.

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Now we can get down to business. I said, “Now we can get down to business”. I mean, getting your website launched in the first step to the many steps it’s going to take to have an effective online presence.

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Launching your website could have been a very long and expensive process for you, but know one thing, you are not done. Have you planned on Tracking your site? Promotion it? Search Engine Optimization? Developing a Blog component? Updates?

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As you can see, while you may have taken the most important step in the process, it is but the first one. As the old question goes, How do you eat an Elephant? The answer, one bite at a time.

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Studio490 can help you with the entire web development process. From Website design and deployment to web marketing, SEO and Blog Development.

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Contact us today to find out what steps you need to take to make your website become the online tool it was meant to be.

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Tj Todd
CEO / Creative Director
Studio490
704-948-1587