Aug 4 2009

Why Your Company Needs A Website

If you have a business, you need a website. It doesn’t matter the size of your corporation, small or large, a website presents a presence of your company in the internet world. You are losing business because other companies do have a website that is promoting or selling their products/services. The purpose of having a website is so that anyone who may be interested in your products/services may find you quickly and easily and to learn more about your business.

With that being said, it isn’t enough just to have a website. You will be given only one chance to make that first impression and it best be a good one. With a well designed website, you can compete with other companies regardless of their size. You must have a professional looking website so that your potential customers will want to purchase from you. If your site looks like it was designed by a 13 year old with no experience, your chance of making that first impression a good one is lost. Customers come to the web world seeking information about product before purchasing anything. Make sure they find you on the web.

Other reasons you must have a website:
You are open for business 24/7. Customers can contact you via your website at any time during the day/night. This, in turn, increases your business’ revenues through the website. Your customers will increase in volume as well.

You can reach customers from all over the globe. You are not confined to just local businesses. Your products/services can be offered to anyone who interested in your products/services in the global market.

Having a website is an inexpensive way to advertise your business. A website offers good value to money spent. And you can launch promotions easily and costs less than the traditional methods of advertising.

As you can see, there are lots of pros for having a website. The most important reason being making your presence known in the web world!

Next up: Your website and SEO (Search Engine Optimization)

Tj and Dana Todd

Studio490


Jun 10 2009

Flash vs html

You’ve just been to 3 new websites that look more like a video game than a website. The talking avatars and Myst like pages are still dancing in your head like Christmas morning sugar plums. You sit back in your chair and say to yourself, I need a site like that. I want something that wows someone when they visit my site. I’ll get the next Webby for sure.

You contact a design studio (such as Studio490) and they rain on your parade by telling you that an all Flash site is all but invisible to Search Engines.

You may ask yourself, then why do I see so many sites with all the crazy movement, voice overs, transitions and more?

The Answer….

They usually belong to an established company which really does not need to worry about being Found. It’s more about reinforcing their brand with a cool site. Here is a test, what is the name of the shoe company that has a tag line of “Just Do it”? Can you find their site without having to use Google?

When you don’t have to worry about your audience discovering nike.com, you can focus on different brand angles.

I believe a combination of Flash and html is the best of both worlds. The flash sets a tone to the site, but the html provides you a platform to stay “Findable” on the search engines.

Your objective should be to educate your soon to be clients on your products/services and entertain them enough to have them remember you.

Let Studio490 take you to the next level of web development.

Tj and Dana Todd

Studio490