Social and Google Advertising
You see ads on social media and Google all the time. Most of them don’t convert for the company because they aren’t strategic or tailored enough. A good advertising plan starts with the audience and the conversion.
Advertising on both social media and Google is becoming the essential ways to reach more customers and bypass slow, organic growth. Our clients love our advertising services because they deliver results.
What is Social Advertising?
Advertising on social media has become quite commonplace. You’re probably very familiar with these ads as you scroll through your feeds. Unfortunately, most come off as spammy and irrelevant, especially when small businesses start advertising with no strategy. Our social advertising focuses on three key components:
It starts with your audience. If we’re not showing the right audience your advertising, we won’t be delivering any conversions. We work directly with you to formulate an audience that can evolve over time but is targeted and specific.
From there, it’s about the message. Now that you’re talking to the right people, you need to say the right thing. There are several other companies jockeying for their business as well. We’ll use data and research to develop headlines and creative that drives conversions.
Finally, we retarget. Customers will often visit your website and leave. However, that’s an indicator that they’re interested. They’re a warm lead. The worst thing we could do is not follow up with a warm lead. So, we retarget them with more advertising to encourage a conversion.
We’d love to schedule a time to discuss this service and how it can serve you. Please get in contact with us to learn more.
What is Google Advertising?
Advertising on Google is not new, but it’s incredibly effective. Businesses are flocking to this platform to advertise their company or service because it delivers consistent results and is a significant factor in their continued growth.
How does it work?
When you search on Google for “coffee shop near me” or “marketing company in charlotte”, you’ll see thousands of results. Getting ranked number one is extremely difficult. It’s a long journey of organic SEO and long-term strategies. Those certainly work. We offer those services because we believe in them, but you’ll need some patience.
Advertising on Google will automatically boost your company and webpage to the top of those search results. The process of advertising on Google is built on research, data, results. Finding the right keywords, location and more requires data and a certified ad consultant.
Our team has spent an endless amount of time getting certified and trained in Google Advertising so that we can deliver a great product to our clients.
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