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Brand Identity

Evaluating where you are and where you're going.

Brand Identity

Your brand identity is a unique symbol or statement that communicates the quality of your products or services to your customers. However, your brand is more than a logo as it defines your organization’s reputation, stance, culture, and personality.

Studio490 can help you build your brand identity with creativity and strategy to exceed your business goals.

Brand Identity Questions

  • Who is your ideal customer?
  • What is your competition?
  • What kind of personality does your company have?
  • How do you want to make your clients feel?
  • How are you different?
  • What are five words that describe you?
  • What’s wrong with your current brand?
  • Are you using your brand well?
  • What brands do you admire? Why?
  • How can you simplify your brand?
  • What is your audience’s “language”?
  • What does your logo communicate?
  • What is “your” font?
  • What are “your” colors?
  • Is your brand too busy?
  • How can you streamline visuals?

 

Brand Identity Services

Your brand may need to be nurtured, or it may need to be pruned. Left alone for too long, they inevitably become cluttered, lifeless, and ineffective.

We offer a top-down audit of your brand that crosses your entire digital spectrum. We evaluate your branding, website, social media, email marketing, SEO, and more. When complete, you’ll understand what’s working, what isn’t, and how we can move forward.

 

Why Start With a Brand Audit? Here are THREE reasons:

  • We could start with rebuilding something like your website, and perhaps we do, but we highly recommend brand audits because it helps set expectations and build a future roadmap. We evaluate past efforts, identify where improvements could be made, and even point out where you’re doing well. This gets everyone on the same page.
  • Brands are all-encompassing. They’re not just for your social media feed, or at least they shouldn’t be. Our audit evaluates your brand top-down, wherever it exists because it gives us a fuller picture of who you are and how you communicate.
  • It helps you understand the why behind our services. We believe in every service we offer, but we know that you may need some more information. We detail why some things aren’t (or are!) working and describe how we can fix them. Our audits come with a post-meeting to discuss our findings and explain unknowns.

Find Out
What Works

Once the audit is complete

We then prioritize the to-do list and work through them all while keeping the brand in focus. Our job is to address issues, be consistent and add missing pieces as needed.

 

Brand Strategy

We develop a comprehensive plan to help you utilize your brand to drive sales and increase brand awareness.

 

Asset Management

We make a list of assets and how they should use your brand to help be consistent throughout your materials. In addition, when multiple people use your brand to create materials, they tend to take liberties that you may not be aware of in the materials. Therefore, we can help create a brand guideline.

 

Resource Management

We can put together a library of elements that can be used to create future materials.

 

Project Redo

We outline the materials, and channels that need to be reprinted, updated, added to, or removed to become more brand consistent.

Once your brand aligns with your company’s vision, you can rest assured it’s reflecting your business and then move into building brand equity.

 

How to get started with a creative project?

  • Contact a professional (Studio490) and communicate your project goals.
  • Fill out a scope of work document to help outline all the project’s details.
  • Set expectations (timeline, cost, revisions, etc.)
  • Start the project, stay active, and don’t let it make it to the back burner.
  • Communicate clearly and often with each other.
  • Ask for references from previous clients (at least 3 – we provide 8)

 

Pro Tip: If you hire a professional to create something for you, listen to their input. After all, you hired them for their skillset.

Take Your Next Step

Get Started Today!

Trusted by Brands Nationwide

With over 50 years of experience, no matter your industry, expertise, or size, Studio490 is capable of achieving your goals with professionalism.