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4 Types of Facebook Ads that Work

Categories

Social Marketing
Social Media
Ad Development

Social advertising is an important part of any marketing strategy. It helps businesses reach potential customers in new ways, and it’s also a great way to keep existing customers engaged.

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Promoted Posts

There are two main types of social advertising: promoted posts and sponsored stories. Both are effective at reaching people who might not otherwise see your message. However, there are some key differences between them.

Promoted posts appear as regular posts in users’ news feeds. They are usually paid advertisements that run alongside other posts. This means that they will only show up when a user visits your page.

Sponsored stories, on the other hand, are similar to regular posts. They are shown to everyone, regardless of whether they visit your page. You pay to promote these stories so they appear higher in search results and in users’ feeds.

Sponsored Stories

If you’re looking to reach more people with your ads, then sponsored stories are likely the better option for you. These ads are shown to everyone, even those who aren’t interested in your brand. In addition, they appear higher in search rankings than promoted posts.

Video Ads

There are four main types of ads on Facebook: video ads, sponsored stories, promoted posts, and carousel ads. Each one has its own benefits and drawbacks.

Video ads are similar to sponsored stories because both allow businesses to promote themselves to users. However, video ads also give brands the opportunity to interact directly with customers through live streaming. This allows them to answer questions, provide customer service, and build relationships with potential customers.

Sponsored stories, on the other hand, are only available to users who have opted into receiving advertisements. They are usually displayed at the top of news feeds, so they are seen by more people.

Promoted posts are similar to video ads because they allow businesses to promote themselves. However, unlike video ads, promoted posts appear lower in the feed and are not interactive.

Carousel Ads

Carousel ads are a new feature on Facebook that lets advertisers display multiple images or videos in a row. These ads are designed to help businesses reach a wider audience.

Video ads, on the other hand are a form of advertising where businesses can promote themselves using video. Unlike carousel ads, these ads are interactive and can be used to engage with customers.

Sponsored Posts

If you’re not sure whether to use sponsored posts or promoted posts, read this article to learn more about each option.