Google AdvertisingReach anybody, anywhere
What is Google Advertising?
Advertising on Google is one the best ways to separate your business from other competitors. People want to be listed; they want to appear on the first page, if not number one. As a result, businesses are flocking to this platform to advertise their company or service because it delivers consistent results and is a significant factor in their continued growth.
How does it work?
When you search on Google for “coffee shop near me” or “marketing company in Charlotte,” you’ll see thousands of results. Getting ranked on the first page is hard, and getting ranked number one is extremely difficult & requires patience and investment. It’s a long journey of on-page, off-page SEO, research, content development, and long-term strategies with a Google-certified partner. We offer those services because we believe in them, but you’ll need patience. It’s why we help you set realistic expectations from the start.
Advertising on Google will boost your company and webpage up the rankings of those search results if done properly. The process of advertising on Google is built on a repeating cycle of research, data, results, refinements, and budget adjustments. Finding the right keywords, location, and more requires data, and a certified ad professional is vital. Our team has spent time getting certified and trained in Google Advertising to deliver a great product to our clients.
Great communication is key to Google Ad development as it’s a complicated service. We don’t simply send you reports that overwhelm you but instead meet to discuss the reports, answer questions and make suggestions.
It’s A Marathon
Not A Sprint
Google Search (Pay-per-click)
Google search ads are focused on keywords, locations, products, services, and much more. Therefore, we start with keyword research and competitive analysis to help establish the project’s scope. We then discuss that scope and suggest the right campaign, ad groups, budget, and timeline.
Our Google search services have an ad campaign setup cost and a monthly management service cost on top of your monthly ad spend. We have a minimum commitment of 6 months for our Google Ad services. We usually meet bi-monthly to review reports, discuss performance, and make suggestions to improve results.
Display ads are graphics that are displayed on articles, videos, or websites that consumers browse. With Google Ads, you may serve your ads on the Google Display Network (GDN), a collection of over two million websites that reach over 90% of Internet users across the globe.
Pro Tip: Google Ads (search or display) is a marathon, not a sprint. If you are looking for results in 30 days, you will need to look at a different solution as Google Ads are not it.
Setting Expectations: We’ll need six months of data to get to a place where we can tell you what’s working, what’s not, and what adjustments we should make to increase your ROI.
Google Certified – We are Google certified for Google Ads and Display Ads.
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