Google AdvertisingReach anybody, anywhere
What is Google Advertising?
Advertising on Google is one of the best ways to separate your business from other competitors. Consequently, people want to be listed and they want to appear on the first page, if not number one. As a result, businesses flock to this platform to advertise their company or service. It delivers consistent results and is a significant factor in their continued online growth.
How does it work?
When you search on Google for “digital marketing in Charlotte,” you may see thousands of results. Getting ranked on the first page is hard. In addition, getting ranked number one is extremely difficult & requires patience and investment. It’s a long journey of on-page, and off-page SEO, research, content development, and long-term strategies with a Google-certified partner. We offer those services because we believe in them, but you’ll need patience. It’s why we help you set realistic expectations from the start.
Advertising on Google will boost your company and webpage up the rankings of those search results if done properly. The process of advertising on Google is built on a repeating cycle of research, data, results, refinements, and budget adjustments. Finding the right keywords, location, and more requires data, and a certified ad professional is vital. For this reason, our team spent time getting certified and trained in Google Advertising to deliver great service to our clients.
Great communication is key to Google Ad development as it’s a complicated service. Therefore, we don’t simply send you reports that overwhelm you but instead meet to discuss the reports, answer questions, and make suggestions.
Get Started Today
Every business owner faces the same challenge in that they are always trying to position their business in front of their target audience. Paid Google ads can help you get your business in front of the right people at the right time with the right message. Are you ready?
It’s A Marathon
Not A Sprint
Google Search (Pay-per-click)
Google search ads focus on keywords, locations, products, services, and much more. Therefore, we start with keyword research and competitive analysis to help establish the project’s scope. Then, we discuss that scope and suggest the right campaign, ad groups, budget, and timeline.
Our Google search services have an ad campaign setup cost and a monthly management service cost on top of your monthly ad spend. We have a minimum commitment of 6 months for our Google Ad services to allow us to gather enough data to make the correct adjustments needed. Usually, we meet bi-monthly to review reports, discuss performance, and make suggestions to improve results.
Display ads are graphics that display on articles, videos, or websites that consumers browse at the top, sidebar, or footer. With Google Ads, you may serve your ads on the Google Display Network (GDN), a collection of over two million websites that reach over 90% of Internet users.
Pro Tip: Google Ads is more like a marathon, not a sprint. If you are looking for results in 30 days, you may want to look at a different solution as Google Ads require a longer ramp.
Expectations: We need six months of data to get to a place where we can tell you what’s working, what’s not, and what adjustments we should make to increase your ROI.
Certified – We are certified for Google Ads and Display Ads.
Discovery / Communication
Because Google Ads are so complex, it requires great communication. Scheduling a discovery meeting to ask all the questions related to the project, is where we begin the process. This gives us the opportunity to dive deeper into your company, goals, topics, and more so we can create the best ads. Also, monthly reports with details and suggestions related to the performance of the ads are provided to you. Depending on the kind of package you purchase, we meet monthly or bi-monthly to discuss data, and make suggestions.
One of the most overlooked parts of Google Ad performance is the web pages we send to your audience. Your website needs to have great converting landing pages that lead to conversion to get the most out of your Google Ads. Most of the time, a new page needs to be created to optimize what’s on that page and funnel them to take action. Having us point to a page that is not well developed to convert may lead to poor ROI. We help consult our clients on the pages that are targeted to get the best performance.
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With over 20 years of experience, no matter your industry, expertise, or size, Studio490 is capable of achieving your goals with professionalism.