Content MarketingAre You Communicating Effectively?
Meaningful content marketing separates you from others by effectively communicating your message with a strategy. A beautiful website is fantastic; however, strategic content is necessary for several reasons.
- Good content benefits your visitors to find what they are looking for and ultimately take the next step – purchasing / contacting you.
- Strategic content also impacts your website’s rank on search results.
- Well-developed content also helps you with overall website structure and organization.
Studio490 can enable you to communicate to your audience through keyword-rich page content, topic-driven blog articles, consistent email marketing, and much more. Marketing Content is most useful for your clients when it provides value on a timely schedule. Studio490’s content marketing development is focused on helping you think around corners and communicate to your target audience.
What is Content Marketing Development?
So you’ve developed a new website, and it has the most up-to-date design trends and all the security features you need. However, you’ve noticed that conversions are not what you thought they would be after the launch. The truth is, you may not have addressed your web content and just migrated it over from the previous website. It’s essential to your company’s bottom line to address both your pages’ design and content. The design and functionality can capture their attention, but keyword-rich content gets traction on search engines.
Email marketing while easy to participate in can be complicated to speak the right message to the right audience. It’s harder and harder to get your email into someone’s inbox, with consumers becoming choosier about who is sending them emails. Email marketing has two components: (1) increasing the number of email subscriptions and (2) funneling these leads to your lead magnet/landing pages. Email marketing is more than just sending emails; it uses many variables that help with communication and conversions. Here are just a few:
- Email list building
- Automated Workflow
- Landing pages
- Content creation
- A/B testing
- Open rate / Click Thru Rate (CTR)
Are you sending the right message to the right audience at the right time?
Has everyone you have on your list signed up to receive your email?
How often do you scrub your email list?
Those are just a few topics to think about when developing email marketing, and we can help you with all of them.
Consider The Following
The design doesn’t always move the needle when managers are making bottom-line decisions. Most of the time they need information that not only draws them to your website but educates them on your products or services. Blog articles play a vital part in the lifeblood of content marketing as they address topics, questions, keywords, and trending searches. They can fuel email marketing campaigns, social media and help grow website traffic. There’s a reason why blogs are so popular; they provide value for both the creator and the consumer!
A keyword-driven blog article that’s well-structured and has a great SEO title can serve as the primary way for much of your web traffic. For example, if someone is searching for “help with SEO development,” that key phrase will most likely be in one of your blog articles and show up in ranking.
So if you need help with content creation for new or existing web pages, let us help.
Content marketing extends into social media marketing as your social posts will funnel traffic to your website page. Each social post should have a purpose, and many of the posts, if not all, should have a call-to-action that drives that visitor to your website. You’re giving them a small amount of info on social media, but when you funnel them to your website, they get the rest of the story. Think of social media as the commercial for your business that must give them a CTA while only telling part of the story.
We can help you not only create a strategic campaign, but we can also help you create the web page you direct them to.
Spoke and Wheel Approach
We always talk to our clients about the spoke-and-wheel approach to developing their online presence. The website is the hub of that wheel, and each spoke is a channel of communication and marketing. Spokes are made up of some of the following:
- Social Media
- Google Ads
- Landing Pages
- Video Content
The more significant number of spokes, but better the performance as it offers many ways for your audience to engage your business.
Studio490 can help you with all of the above, and it can start with a simple conversation to help discover your needs and build trust.
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With over 20 years of experience, no matter your industry, expertise, or size, Studio490 is capable of achieving your goals with professionalism.