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At the top of the marketing funnel, we’re not particularly trying to sell our services. We’re trying to capture the awareness of our potential customers.
Before starting your social campaign, you should run an audit on how your current social activity is performing. Look at your engagement, audience, consistency, branding, tone, and more.
Establishing and developing good communication with your audience is critical to growing your business. There are many communication channels that an organization needs to be using, such as their website, social, marketing materials, and more.
One of the most overlooked website marketing practices to increase search ranking and performance is Search Engine Optimization (SEO). What tends to happen is people get so focused on all the other aspects of a website that they rarely spend time working on their content from an SEO standpoint.
If you’re like most business owners, one of the questions you ask the web developer is, “how much is this going to cost and how long is this going to last me?” That’s not the right question to ask because the business landscape can change on a dime.
As a fellow marketing agency, we understand that you pride yourself on your marketing services. Certainly, we’re proud of what we offer our clients. However, unless you have access to unlimited resources, you’ll find you run into two primary limitations: (1) lack of man-hours and (2) lack of brain space.
You’re ready to stick your toe in the Google AdWord pond, and when you do, you find that it’s a little cold. You’re not alone in getting used to the process of using Google AdWords as a lead generating tool.
You’ve read that title and either said, “I already do that” or “what does that mean?” I’m here to tell you that whichever end of the curve you are located, there’s probably more to be done to optimize your website.
In the current 2021 business landscape of Covid-19, having a well-performing, ever-growing digital presence is critical.