Social Advertising
Reach anybody, anywhereSocial Advertising That Converts
You can’t go far without running into a social advertisement that’s been tailored for you. That’s because we all have a digital footprint of some sort and advertisers use this data to market to you. Every time you enter details online about yourself (hobbies, job, family, age, health, interests, books, movies. etc.), you help paint a digital profile of yourself. Don’t worry; this has been going on long before the internet was around. We’ve just gotten much better at collecting data, and this gives you a better audience to target. The question is, are you using this to your advantage with social advertising?
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Every business owner faces the same challenge in that they are always trying to position their business in front of their target audience. Paid ads can help you get your business in front of the right people at the right time with the right message.
What happens if you don’t advertise?
Without advertising, you will struggle to grow your reach on that platform. Your social updates, landing pages, and promotions reach your current audience but requires advertising for new leads. The real question is, what are you going to do about it?
The Good News
You don’t have to break the bank to advertise on social media effectively. A small, consistent budget strategy combined with well-performing landing pages can be highly effective. In addition, the social advertising landscape is constantly changing, and you need a partner to help you navigate those changes. We know Studio490 can be that partner for you.
The Sobering News
You may already be investing money by just having a presence on social media, but you must also invest in advertising there as well. Remember, your social updates reach your current audience, whereas social advertising reaches new people. It’s important to keep growing your audience as not everyone will respond and there will be some natural attrition.
Why Social Ads?
There are people out there that are looking for your products or services. If they don’t already follow your social activity, you’ll need to take steps to get in front of them. Social ads are a great way to start building awareness about your business with new leads.
What’s a Good Budget?
How much should you be spending a month on social ads? Each industry is different and may require some competitive research to determine your ad budget. As a rule of thumb, a good monthly budget could range from $100 – $500 a month per platform.
When Will I See ROI?
Depending on the industry, we’ll need at least three-six months of data before we’ll have a consistent pipeline of qualified leads. It takes some revisions and iterations to make the ads more effective and connect with the audience. Effective ads combined with a well-developed website landing page lead to better traction on your ads.
Paid Social Ads
We will create and manage a minimum of one campaign per month that focuses on growing your brand based on your advertising budget. The ad creation includes writing the ad copy, selecting images, videos, or graphics to run the ad, and setting the correct parameters to reach your ideal audience. The ads can be focused on brand awareness, building your following, or funneling to a web page for conversion. We can create and manage multiple ads per month as needed depending on your business goals.
Pay Per Platforms
Facebook,
Instagram,
Services include developing a campaign, A/B testing, impression and user reports, and optimizing budget allocation. A minimum of 3-6 months commitment.
Social Ad Reports
Standard reports will consist of screenshots of data related to the ads with our suggestions for improvements. While custom reports can be developed as part of our premium package.
Google Ads / Google Certified
Based on your paid advertising budget, we will create and manage a set number of campaigns per month that focuses on your goals. Our Google Ads services include designing your ad from start to finish. We will write the copy, select any images, and set the parameters to reach your ideal client base. We also offer monthly or bi-monthly meeting options to discuss performance and strategy. This service has a minimum commitment of 6 months and is quoted on a project-by-project basis.
Search Engine
Google Ads
Social Advertising
Flexible Solutions That Fit Your Budget and Goals
Discovery
Set Goals, Timeline
and Expectations
Meeting (60 minutes)
Set Expectations & Goals
Determine Platforms
Discuss Ad Options
Examine Audience
Campaign Cadence
Deliverables
Discuss ROI
Establish Timeline
Answer Questions
Starter
1 Campaign
1 Platform
Discovery Meeting
Set Expectations & Goals
Determine Platform
Discuss Ad Options
One Visual With Text
Create Audience
Campaign Cadence
Monthly Ad Reports
Add-Ons Available
3-Month Commitment
Professional
1 Campaign
2 Platforms
Discovery Meeting
Set Expectations & Goals
Determine Platforms
Discuss Ad Options
Two Visuals With Text
Create Audience
Campaign Cadence
A/B Testing
Monthly Ad Reports
Bi-Monthly Meeting
Add Ons Available
6-Month Commitment
Enterprise
Custom Campaign For Your Goals
Discovery Meeting
Set Expectations & Goals
Determine Platforms
Discuss Ad Options
Visuals / Text
Create Audience
Campaign Cadence
A/B Testing
Monthly Ad Reports
Monthly Meeting
Add-Ons Available
6-Month Commitment
Get in touch
Are you frustrated about how to get the word out about your business more effectively? Paid Social Advertising will get your business in front of the right people today!
Add On Services
You can add these services to any of the social ad packages listed above.
Competitor Analysis & Research
Landing Page Audit/Consultation
Tagging / Pixel Installation
Additional Social Ads
Additional Creatives Elements
Heat Map Tracking
Custom Reports
Stock Video Ads
Full or Partial Website Audit
Platform-Specific Ad Types
Longer Campaigns
Ad Testing Options
Settings Expectations
Additional Social Meetings
Trusted by Brands Nationwide
With over 30+ years of experience, no matter your industry, expertise, or size, Studio490 is capable of achieving your goals with professionalism.