Section 1: The Client
Charlotte Awake is a Ministry which helps the church reach the next generations through relationally-rich, healthy congregations where disciples make new disciples, leaders train new leaders, and congregations continually plant new congregations.
Section 2: Their Challenge
What issue, challenge, or pain point did the client want
you to address?
Charlotte Awake was started in 2014 with the intent of revitalizing the church through planting 500 small congregations to bring new life and vitality, using the simple structures of the New Testament church to reach 21st century generations. After spending several years trying to develop an effective marketing strategy, Charlotte Awake approached Studio490 to help them take the next step in growth with targeted marketing efforts.
Why did they have this problem?
Creating consistent strategic marketing campaigns can be a difficult task for a non-profit.
Was this a new problem or a pre-existing one?
This was a problem that they had been dealing with for several years.
What were your client’s expected outcomes from working with a vendor to solve their stated problem?
They were looking to grow their reach and communicate more effectively with their audience.
Why did they engage your organization to help?
Studio490 was referred to Charlotte Awake through an exsisting client that has used Studio490 to grow its marketshare.
Section 3: The Studio490 Solution
How did you approach the challenge?
We performed an extensive audit to examine what Charlotte Awake was currently doing to determine what adjustments needed to
be made.
How was your client involved in this stage?
We met with the Charlotte Awake team to discuss challenges, goals, and help set expectations.
How long did it take to plan/design/develop your solution?
We were brought on to the team late-2019 and have been working with them on-going since.
How long did it take to implement?
These changes took place gradually in the first 30 days, but has increased over time to encompass more objectives.
What was the solution?
We implemented a multi-pronged solution that has since taken the organization further.
– Redesigned the website to funnel traffic to sign-up for the newsletter and take part in their Multiplier Labs.
– Created a dedicated teaching page to help provide a central hub for content to their users.
– Created a consistent social media campaign with educational messages and call to actions.
– Created weekly and monthly newsletters for their subscribers.
Section 4: Results
Did your solution solve the client’s stated problem or accomplish their objective(s)?
Yes! By pairing down the amount of content once developed, we were able to make their communication more concise.
What benefits did your client see because of your
work immediately?
Charlotte awake understood it was not about amount of content but rather the quality of content coupled with a strong marketing plan.
What benefits should your client see because of your work overtime?
Our clients should see increased reach, streamlined communication, and a strategic approach to creative ideas.
Finally, would your client agree that you solved their problem or helped them achieve their intended goal?
Yes! The Charlotte Awake team has told us many times how thankful they are for our forward thinking and good communication.